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Why is SEO Important?

Your website is the online representation of your business. Your website might even be your whole business! Search engine optimization (SEO) is important because your site isn’t working unless it’s getting a steady supply of visitors. The most valuable visitors that your website may possible get are ones coming from search engines. These visitors are so valuable because they are looking exactly for your product or service at that exact point in time, and are the most likely to turn into a customer.

Search engine optimization matters to businesses both large and small, providing a much higher return on investment than other traditional marketing techniques. Since they are so valuable, search engine rankings have become extremely competitive. Companies that are serious about competing online need to consider the powerful benefits of SEO – take into consideration the following facts:

• 90% of online traffic originates from a search engine


• The internet is the 3rd most used advertising medium and soon to become 2nd only to television


• 99% of people online use search engines every month, conducting an average of 22 searches each


• 185 million U.S. people aged 5+ are online every month, spending an average of 29 hours online per person

If you’re not coming up as a top result for terms relating to your business than your competitors are. So if everyone is uses search engine optimization, what is to gain? Only about 40% of web designers and developers an SEO strategy of some sort, and about 10% of those use the correct optimization techniques. Choosing to implement a professionally developed SEO strategy puts you ahead of 96% of the web pages on the internet. Remember, without proper search engine optimization, the huge investment you’ve made in your website will be greatly diminished because no one will be seeing it!

The best way to make sure that the investment you have made in your online presence will bring a solid return on investment is to hire a professional search engine optimization firm. At LucidClicks, our staff comes from a variety of disciplines and backgrounds such as web development, technical and creative writing, and marketing. We can help you realize growth that your business has the potential for online

LucidClicks – Work Smarter. Win Bigger.

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