PPC Management Firm

Online Media Buying Management

Call us Toll Free at 1.866.446.1815

Pay Per Click Ad Management Let us show you the power of online advertising first hand.

Pay Per Click (PPC) advertising allows you to pay to have your ad listed with the major search engines. You may have already seen these ads on search engines such as Google listed as ‘sponsored links’. They usually appear at the top of the page above the organic listings or on the right hand side of the page. The way that this works is by allowing advertisers to bid on certain keywords and having their ad displayed when a user searches for that term. You pay nothing to have your ad listed, but only when a user clicks on it. This can be a great way to drive instant traffic to your site and works well in conjunction with organic SEO.

There is much more to a successful pay per click campaign than putting a massive number of keywords up to drive traffic to your site. A poorly managed PPC campaign can hurt your business rather than help by sending costly and unproductive traffic to your site. Our proprietary keyword selection and bid management tools ensure that we are sending the highest quality traffic to your site and are buying those clicks at a price that is beneficial to your bottom line.

Why is LucidClicks different? We research and dig deep into the statistics that your campaigns generate to find exactly which keywords are worth bidding on and what prices they are benefiting you. Unlike other companies offering pay per click management services, we charge flat rates instead of a percentage of your monthly PPC spend. This means that we’re more focused on delivering results and not just sending massive amounts of untargeted traffic to your site to inflate your bill. When you succeed, we succeed. That’s the LucidClicks difference.

Pre-Planning

All great campaigns start with great planning. During the pre-planning phase we will discuss your company's short- and long-term needs. These will include learning about your business model, advertising budget, and many other factors to custom tailor a pay-per-click plan that perfectly fits your company. From this information we will generate highly targeted keyword lists that will be used as a starting point in your campaign.

Development

This is where your campaign really begins to take shape. Using the information gathered during the pre-planning step, we will develop a custom pay-per-click search marketing campaign designed to target the most releveant demographics and increase your bottom line. Keeping in mind your companies needs and goals we will develop many components that are vital to the success of a search marketing campaign. These Include the development of multiple custom creatives (landing pages, ad text, etc) as well as implementing converstion tracking of online and offline sales.

Deployment

Your campaign is ready for launch! During this phase we will upload keyword lists, ad copy, and place bids to be tracked and monitored by our proprietary inhouse software using bidding algoritms developed after years of research. Multiple A/B Split tests will be put in place to futher the effectiveness of your PPC campaign.

Analysis

As data about the campaign becomes available we will generate data using our proprietary in-house software to adjust bid pricing on an ongoing basis. Information about the effectiveness of keywords and ad copy will also be collected and analyzed to fine tune your campaign. We will also perform analysis on many important metrics of your campaign such as conversion ratios, ROI calculation, and more in depth analysis such as comparasins of agggregate versus incremental marketing income analysis to determine the best plan of action to increase your profits.

Fine Tuning

Using data collected in the analysis phase, multiple aspects of the campaign will be fine tuned to increase performance based on statistical data as well as the expert opinion of a search analyst dedicated to your account. Constant testing and fine tuning will lead to more analysis and create a cycle of improvement in your campaign which will allow it to be successfully scaled.

Are you ready to take the next step? Click here for more information about getting started with LucidClicks, or contact us at 1-866-446-1815

Featured Client - ThinkDwell






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