- What is Search Engine Optimization (SEO)?
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of searches, including image search, local search, and industry-specific vertical search engines.
- What is Pay Per Click (PPC)?
Pay-Per-Click (PPC) advertising is a model of paid advertising used by search engines and search networks are paid for every click they send to an advertiser’s website. Advertisers typically place bids on certain keywords and phrases relevant to their target market. When a user types in a query for one of the targeted terms an ad for the advertisers product or service is shown alongside the “natural” or “organic” results.
- I don't have a website, can I still use LucidClicks?
Yes! We can build you a custom, SEO friendly website from the ground up. We work with every budget and goal set, contact us now to see how the power of internet marketing can help increase your sales volume.
- Are you outsourcing any of your SEO/PPC tasks?
We never outsource any of our work. We have a dedicated in-house staff of specialists that will be working on your account. We use in-house SEO and pay-per-click tools that we have custom developed to suit our clients’ needs.
- Who will comprise the team to work on our project?
There will be several specialists involved in your campaign, depending on your account, these may include:
- A project manager
The project manager will oversee all facets of your account and will be your primary point of contact.
- An SEO specialist
An SEO specialist will apply their knowledge of organic search rankings to get your site listed higher for keyword queries pertaining to your business.
- A PPC specialist
A PPC specialist who has experience in pay-per-click ad management, ad copywriting, and analytics.
- A Writer / Content creation specialist
A trained writer to generate quality, compelling copywriting for your site.
- A Graphic Designer
A talented graphic designer to create the most aesthetically appealing site possible and turn your vision into reality.
- A Web Developer
A web developer to code your site and create any necessary scripts and custom web applications.
- What kind of reporting do you offer?
We offer detailed monthly reports depending on which services you subscribe to. These monthly reports give insight into important metrics and show you how your site and business are benefiting from your LucidClicks’ service.
- How can my company benefit from SEO?
We offer detailed monthly reports depending on which services you subscribe to. These monthly reports give insight into important metrics and show you how your site and business are benefiting from your LucidClicks’ service.
- How much do you charge?
We have several different plans available depending on your budget and needs. Please Contact Us for more information.
- How quick will I see results?
SEO is best compared to a marathon and not a sprint. In the competitive world of search advertising it usually takes between 60 and 120 days to see solid results on a campaign – it isn’t however uncommon to see results well before this.
- Someone else promised me top 10 rankings on Google, do you?
Any self proclaimed “SEO Company” or “Expert” that makes a promise of rankings on certain terms is making a promise they can not uphold, it’s as simple as that. No one can guarantee placement for a certain term. We do guarantee that quality traffic to your site will increase; leading to an increase in conversions and sales.
- Do you use "black hat" methods to gain organic rankings?
LucidClicks only engages in “white hat” SEO best practices. We will never engage in any behaviors which could negatively impact your site.
- How does Pay Per Click Work?
The basic premise behind pay per click advertising is simple. Advertisements are displayed through an ad network and you pay when your ad is clicked on by an interested person. The position of your ad and how much you pay for that click are determined by a complex bidding and quality system.
- Who will see my ad?
Anyone who types in a key phrase targeted by the campaign will be shown the ad. This can equate to millions of people a day being shown your ad – and you only pay when someone clicks on it!
- How big of a budget do I need?
We can help you develop pay-per-click campaigns regardless of your budget. We do however recommend that you have a budget of at least $1,500 USD per month.
- How effective is PPC?
Pay-Per-Click advertising is one of the most effective ways to spend your advertising dollars online. While less effective from a conversions standpoint than organic search, it has the ability to instantly draw traffic from a huge set of targeted terms to get traffic to your site in the fastest method possible.
- Do I have to modify my website in any way?
No! While we may work with you to develop custom "landing pages" to increase the conversions of certain keyword groups, no modification of your existing website is necessary.
- How can I benefit from email marketing?
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- Is it spam?
We NEVER engage in any sort of spam. We will either use your existing opt-in lists or work with you to create new lists of opt-in email addresses. All e-mails we send have a footer link so that the addressee may automatically opt-out of future mailings.
