LucidClicks Search Marketing

Welcome to the second of five posts in our reasons to outsource search marketing series. Today we’ll focus on two more important reasons that make outsourcing your SEO and PPC marketing to a professional firm great choices.

Reason 3: Industry Contacts
With the growing industry of search engine marketing, it is vital that you maintain contacts and relationships with others in the field. Without these contacts you will no doubt eventually hit a period of traffic or stagnation due to a change in algorithms or modifications of advertising guidelines. Having industry contacts is also allows for the exchange of new marketing ideas and ways to maximize the return on search marketing campaigns.  Outsourcing your search marketing to a group of professionals will allow you to share in the benefits of these relationships, giving you a key advantage over your competitors.

Reason 4: Professionally Written Content
In today’s market, the content of your site can make or break your chances of obtaining new customers or clients. With professional writers assisting you in providing quality content, you can rest assured that the content of your site will engage your reader and build trust in your brand, while keeping you free to work on other aspects of your business. Well written, relevant content is key in search engine positioning as well as establishing your site as an authority in your field or niche.

Many clients come to us asking the simple question: “Why whould we outsource our search marketing efforts and not bring it in house?” There is not one simple answer to this question but many.  In this five-part series, we’ll be bringing you the top 10 answers to this common question. Lets get started!

Reason 1: Professional Experience

Having the experience of a professional who has spent years of research and method development to fine tune their search marketing abilities is no doubt one of the most notable reasons for outsourcing your search marketing. Professional search marketing companies have done years of research to gain experience proven to maximize traffic, increase conversions, and design the most productive campaign possible. With oversight by a seasoned group of marketing and technical professionals, your campaign is much more likely to achieve the desired results.

Reason 2: Cost Benefits

Most companies lack the experience,  tools, and resources to compete with an outsourced company. Outsourcing your search marketing as opposed to hiring in-house staff to do your search marketing projects locally can save you money. By eliminating the cost of computer hardware, training, employee salary and benefits, and expanding office space, you can devote more funds towards your project itself. Every client at LucidClicks is handled by a team ranging including SEO analysts, pay per click specialists, professional writers, and a project manager. Hiring, training, and paying these employees in-house come at a vastly greater expense than contracting a professional search marketing firm.

Welcome to the LucidClicks Blog! We’re a search engine marketing agency bringing many years of organic search,  pay-per-click, email marketing, and design experience to the table. We look forward to bringing you the latest news, research, and commentary in the search marketing world through this blog.  Check back soon for updates!